PR Research: “With Love, From the Earth” by Victoria’s Secret

According to Victoria’s Secret CEO, Mark Waters, “Victoria’s Secret lost touch with the modern woman”.

This research evaluates the viability of a sustainable Victoria's Secret lingerie line in order to help the brand regain traction and shed its reputation . Though my resources were limited, I found that such a line would not only boost VS sales, but help the brand become relevant again with the modern woman.

Shortly after this presentation, the brand actually DID announce more sustainability measures in 2023.